Five editions in four years. More than two hundred participants gathered across 4 continents. Eight teams per cohort. No slides. One day to build a five-minute argument and deliver it to the executive committee.
The Integration Seminar is the internal name for a recurring structured communication program at a major international company in the energy sector. Every edition gathers 40 to 48 participants from across the company, divided into eight teams of five to six people. Each team gets a strategic prompt from the executive committee. They have to build and deliver a presentation that same afternoon. Five minutes. No slides. Ten minutes of Q&A right after. Before I was brought in, the executive committee was finding the presentations too superficial. The content was not the real question: they are experts in their fields. What they needed was the structure to carry that expertise. My job was to build the method to do that.
The format is hard on purpose. There is no slide deck to hide behind. No second take. No rescue. A few weeks to absorb the prompt. One morning of in-person coaching. Then the afternoon, in front of the people who decide their next career step. The challenge was to build an intervention that delivered the clarity the executive committee expected. And to refine it edition after edition, without breaking what was already working.
An intro webinar to present the prompts and Canvas for message capture. Inspired by design thinking and augmented SWOT.
Personalized written feedback on each team's draft message.
A self-paced e-learning module on the McKinsey pyramid, MECE thinking and the structure canvas: the U-Shape narrative.
Personalized video feedback on each team's draft structure.
A 30-minute personalised coaching session per team, two days before presentation day.
Feedback on structure, key message, delivery plan. Answering any question before the final workshop.
Morning of presentation day. Face to face. Posture, voice, gestures, warm-up.
Dedicated time for team rehearsal and coaching on their specific presentation.
Same afternoon. Five-minute presentation per team. No slides. Ten minutes of Q&A with the executive committee. All eight teams in a row. Every session video-recorded.
Individual and team written feedback based on the recorded video. Specific.
Actionable advice on both content and delivery.
“Damien really did some magic to transform the program. The presentations went from dull to excellent, every time.”
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