BOBST is a company that sets up its employees for a successful career. This is the program that gets them ready to set in leadership roles. A all-rounder program, where I deliver the communication track.
BOBST is a company where careers are long. People can join as apprentices and move all the way up to the executive committee. That means the company is always thinking ahead as how to upskill their employees for their next challenge, getting them ready to lead. The Strategic Leadership program is how that readiness gets built. Between twelve to twenty-five managers per cohort, drawn from all the major sites: Switzerland, Italy, France, Germany, China, the United Kingdom... Over a year, they meet three times for three days each. The program covers Finance, Management, and Communication, with me.
Future executives at BOBST are not short on substance; they are short on framework. Most leadership training focuses on knowledge, management, and strategy. Communication gets a thin slice, if any. But the executive committee makes decisions in minutes during meetings, not by reading pages over pages. If you cannot land the insight first and defend it second, you lose them. The point of the module is simple: give these future leaders the tools to sound the way they already think.
Online or hybrid. Each participant identifies a real upcoming high-stakes communication moment. A leadership report. A strategic recommendation. A board update. That becomes the work for the rest of the module.
Hybrid online. A McKinsey-style pyramid principle. Executive-first narrative. Participants learn to filter complexity and lead with the insight. The analysis defends, it does not introduce.
Full day, in person. Presence, voice, posture, the difference between an idea on paper and an idea in the room. Each participant gets direct feedback on their own real presentation, in front of the group.
Discover the programs upon which this case study is built.
Immersive group training for focused upskill. Half-day or full-day formats filled with activities and live practice, covering structure, delivery, and presence. The fastest way to shift team communication as a whole.
Hybrid method to optimize time invested and minimize travel. From 0.5 to 3 days.
Ideal for transformation at scale
Learn more →Multi-cohort hybrid programs with remote pre-work, on-site training and follow-up refresher. Designed for strategic or company-wide programs such as high-performers, fast-trackers, or leadership seminars.
Adapted structure, hybrid format including refresher sessions, measurable outcomes year over year.
Ideal to fit in your upskilling strategy
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200+ high-potentials trained across 5 editions and 5 international locations. The executive committee calls it 'magical.'
Read Case StudyCommunication usually gets a small slot in leadership programs. We build the module that earns its place. Let’s talk about yours.
