From finding your differentiator
to owning the room.
Two disciplines, one approach. Innovation strategy to find what makes your idea worth backing. Business storytelling and pitch communication to make sure it comes across that way.
Most pitch coaches teach you how to talk.
The pitch has to start earlier than that.
A compelling pitch is built on a clear idea. Not clear to you — clear to the person on the other side of the table. That means understanding what makes your solution genuinely different, who it's actually for, and what gives you the right to build it. Without that foundation, the most polished delivery in the world won't save a pitch that doesn't know what it's saying.
I bring two bodies of work to this. The first is in innovation strategy and business design — tools and frameworks for finding what makes an idea defensible and worth backing. The second is in public speaking and pitch communication — helping people translate what they know into something another person can feel and remember.
In practice, the two are inseparable. Clarity of idea and clarity of communication are the same problem approached from different angles. That's why the coaching I offer for founders goes further than most: we work on what you're saying before we work on how you're saying it.
Innovation strategy.
Pitch communication.
Finding what makes your idea worth backing
Before working on how to present your idea, we make sure the story beneath the pitch is as strong as it can be. That means understanding your customer's problem at the level they experience it, isolating what makes your solution genuinely different, and finding the language that captures your mission and transformative impact.
Tools I draw on: Value Proposition Canvas, Business Model Canvas, IKIGAI, Lean Startup, Design Thinking, and reference frameworks such as Exponential Organizations and 10 Types of Innovation — not as deliverables, but as lenses for finding where your idea has the most potential and what makes it defensible.
Making it land in the room
Once the story is right, we work on how it's told. Pitch structure: the architecture that VCs and juries recognize — problem, solution, proof, ask — built around your idea, not a template. Business storytelling: turning your narrative into something a human being can connect to. Delivery: presence, pace, and the physical tools that make an audience feel what your product does before they fully understand it.
That includes how you hold your product, how you run a live demo, how you use a prop, and how you recreate a real-world situation so the audience grasps your solution immediately — not after three slides of explanation.
What the full journey looks like.
Clarify the idea
What problem do you actually solve? For whom? Why does it matter enough that someone would pay for it, back it, or join it? Using the Value Proposition Canvas and related tools, we find the sharpest possible version of your core proposition — the sentence that makes everything else follow logically.
Find the differentiators
What makes your idea genuinely different? Not "better features" — but what gives you an unfair advantage, a unique insight, or a mission that competitors can't replicate. IKIGAI to find the intersection of what you love, what you're good at, and what the world needs. 10 Types of Innovation to see where your idea creates value in ways others haven't thought of.
Build the narrative
With the strategic foundation in place, we build the pitch narrative: the story arc that takes a listener from "I don't know what this is" to "I want to know more" in 3 minutes. Business storytelling techniques — not corporate fluff, but the structure of a story that carries conviction and makes the idea human.
Master the delivery
Structure and story on paper are one thing. Delivering them in a room — under pressure, in front of a jury, with your product in your hands — is another. We work on presence, pace, use of props and demos, and the physical tools that make a pitch feel lived-in rather than rehearsed. The goal: a founder who owns the room because they own the idea.
The work behind
the approach.
The innovation strategy side of this work isn't theoretical. I've applied it in organizations and programs where the challenge was precisely the one founders face: finding what makes an idea defensible, communicating it to stakeholders who don't share your expertise, and building the narrative that unlocks the next step — whether that's a partnership, a contract, or a funding round.
Some of the contexts that shaped this approach:
- PMI FFWD Program — innovation and future-of-work program; communication and strategic framing for emerging initiatives
- LYCRA B2B2C Innovation Platform — helping a global brand articulate a complex multi-stakeholder value proposition
- Codesign-it — design thinking and co-creation facilitation; translating collective insight into a communicable direction
- Human Centricity — human-centred design consulting; Value Proposition and customer insight work
- KoKrea — innovation strategy and creative facilitation
PMI FFWD · LYCRA B2B2C Platform · Codesign-it · Human Centricity · KoKrea
10+ years coaching
high-stakes communicators.
The communication side has been built across 10+ years of coaching scientists, engineers, founders, executives, and TEDx speakers. The common thread: people who know their subject deeply but need to translate it for an audience that doesn't share their context.
That's the founder's problem exactly. And it's where the two tracks — innovation strategy and pitch communication — meet.
Ready to work on your pitch
from the inside out?
30 minutes to understand where you are — your idea, your audience, your stakes. No commitment, no sales pressure.